Samsung and Xiaomi, two giant giants in India draw

Competition in the mobile telephony market in India is at one of its peak between Samsung and Xiaomi. Two super-powerful companies, with a wide range of phones available, and who are fighting a great battle to see who gets the most market share in India. Right now they are tied with a market share of 23.5%, so the next steps they take can be crucial. While Samsung has been dominant in India for many years, Xiaomi’s position is truly incredible. In a very short time the Chinese company has managed to catch up with Samsung, something that seemed incredible. In the third quarter of 2017, Xiaomi sold 9.2 million phones in India.

Mercado telefonia movil india 3Q 2017

Why does Xiaomi sell so much in India?

The main reason for the great success of the Chinese company in India is partly due to the launch of devices with a very good price and more than enough features for any average user, such as Redmi 4 and Redmi Note 4.

In the Asian country, low- and mid-range telephones are the most widely sold. Xiaomi has been able to do it very well, offering phones with features quite similar to those offered by Samsung in its Galaxy line, but with an infinitely lower price.

Another reason why Xiaomi has managed to reach Samsung’s market share in India is the opening of physical stores; we told you a few months ago that Xiaomi opened its first retail store in India.

Who will win the battle?

As for the future prospects as to who will win this race for selling more phones in India, the truth is that the bets are in Xiaomi’s favour. However, we are confident that Samsung will find a way to counterbalance their opponents. Therefore, the thing is very, very interesting; Xiaomi will continue to grow in the Indian market, and Samsung will have to fight if he wants to regain the throne, or at least continue the race. What do you think about it? Who do you think will win?

Via | SamMobile


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