Xiaomi is growing at a vertigo rate. The Chinese company combines handsets in a fantastic way with great features and very affordable prices. And, the users’ response, as it could not be otherwise, is fantastic.
Proof of its success is the number of sales of the Xiaomi Mi6, a top-of-the-range handset with outstanding performance and at an infinitely lower price than similar devices from other companies.
Xiaomi won’t stop growing!
Last October, Xiaomi sold no less than 10 million smartphones, surpassing the barrier of 70 million units sold in the first ten months of the year. Precisely this was the goal for all of 2017: to sell 70 million phones worldwide.
Xiaomi is the fifth largest handset seller in the third quarter of 2017, with a total of 27.6 million units, an increase of 102.6% over the same quarter last year.
What are Xiaomi’s plans for 2018?
Even though it is at its peak right now, Xiaomi wants to continue growing. The company has set a target of more than 100 million units sold in 2018. This has been confirmed by Lei Jun, founder and CEO of Xiaomi.
In addition, by 2018, Xiaomi aspires to become one of the 500 best companies in the world.
Xiaomi’s new offline strategy
On Sunday, Xiaomi opened a new establishment in Shenzhen, one of the most innovative cities in the Asian country. The new’ My Home’ shop in Shenzhen is the largest store in Xiaomi that has been built to date – no less than 650 square metres. Xiaomi has also arrived in Spain opening two new stores in Madrid.
The fact is that the Chinese company’s upturn has been brutal this year. In 2015 and 2016, sales stagnated slightly. But this year 2017, with the opening of physical stores in different parts of the world, such as India and Spain, Xiaomi’s sales have skyrocketed. With them, a very important barrier has been overcome: the enormous cost of sending phones to Xiaomi’s technical service when faced with any problem with them.